22 Dec, 2009
Tag Heuer Keeps Tiger Woods, Will “Downscale” His Presence
Posted by: vincent In: Black Athletes|Black Celebrities|Black Men Celebrities

It’s still Tiger Time as far as TAG Heuer is concerned.
The prestigious watchmaker has clarified Friday’s reports that it had dropped Tiger Woods as a “brand ambassador” in the wake of his adultery scandals.
In a statement to UsMagazine.com, TAG Heuer President and CEO Jean-Christoph Babin says, “the partnership with Tiger Woods will continue.” With some temporary modifications, that is.
“We will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf,” Babin explains.
The decision to “downscale” was made out of “respect” for Woods’ “privacy” at this time. “We will continue to actively support the Tiger Woods Foundation,” Babin adds.
by www.usmagazine.com
Credit: Ross Kinnaird/Getty Images; INFphoto.com
It’s still Tiger Time as far as TAG Heuer is concerned. The prestigious watchmaker has clarified Friday’s reports that it had dropped Tiger Woods as a “brand ambassador” in the wake of his adultery scandals. In a statement to UsMagazine.com, TAG Heuer President and CEO Jean-Christoph Babin says, “the partnership with Tiger Woods will continue.” [...]









